SALES AND MARKETING NEWS

LATEST SALES AND MARKETING ARTICLES

The Ability to Adapt Your Workforce is Essential to Navigating Uncertain Times

Over the past months, it's become very clear that we are in a new reality. We are actively living with five unprecedented crises that we face at the same time: the COVID-19 outbreak, economic catastrophe, racial and social crises, digital turning points, and widening...

How to Create an Entrepreneurial Edge Following the Global Shutdown

The global economy is reopening, and those who are poised to take advantage of the momentum will be the first invited to the table of market potential. However, merely fixing how to recover from the global shutdown may cause you to miss the opportunities at hand to...

St. Petersburg Firm OVESTO Certified as a Service-Disabled Veteran-Owned Small Business (SDVOSB) by the Department of Veteran Affairs

The U.S. Department of Veterans Affairs (VA), Center for Verification and Evaluation (CVE), has verified Ovesto, a company that provides organizations with interim and fractional executives, as a Service-Disabled Veteran-Owned Small Business (SDVOSB) and added it to...

The Future of Small Businesses is Not as Grim as Predicted

It’s safe to say that Covid-19 has been one of the most intense exogenous shocks to our way of life in recent memory. Everything from multi-month state lockdowns to meat shortages has the country on edge. To put it simply, we are living in a time of extreme...

7 Predictions: How CMO Priorities will Change After COVID-19

Since the beginning of the COVID-19 crisis, the operating norms have changed for companies regardless of size. One of the most significant changes has been in the form of how businesses are marketing their goods or services. By carefully analyzing what customers were...

How the Pandemic Alters Supermarkets Customer Experience

Last week, I read an article in the Atlantic where the Author, Ian Bogost, outlines how he believes the COVID-19 pandemic will change supermarkets, and probably not for the better. While I agree with some of the aspects of his argument, I believe the outcome will...

Why I Started OVESTO! Providing On-Demand Talent | John R. Miles

Today’s business world has become increasingly competitive. Secular trends like the rising importance of digital technologies to globalization mean that companies both large and small must rely on their talent to separate themselves from competitors. This isn’t an...

How are Fractional Executives Closing the Talent Gap?

Fractional executives or “interim” executives are increasingly disrupting the staffing, executive search, and consulting industries. These fractional C-level executives provide solutions for companies aiming to move away from “owning” their talent to accessing it...

Rise of the Fractional CMO is Altering the Marketing Industry

There is a growing misconception that an organization requires an in house Chief Marketing Officer (CMO) to implement a marketing program successfully. This pretense couldn’t be further from reality. The gig economy and CMO role evolution over the past decade are...

Click on a category below to view all articles

Cybersecurity & risk

Digital