Leading National Retailer
OVESTO created a new loyalty program for a Fortune 50 national retailer generating $449 million in net incremental sales and a 276% increase in repeat customer percentage in a single year.
Customer Testimonial – CMO
“From our initial onboarding to the creation of our loyalty program, the Ovesto fractional CMO has been by our side to make sure that we succeed. Their extensive background in understanding multi-channel consumer engagement was invaluable to the success of our initiative.”
Problem
The national retailer was struggling to increase the share of the customer’s wallet and needed to change its overall approach to targeting them and keeping them loyal to the brand. They wanted to program to be accessible to their customers across their entire path to purchase and ensure post-purchase satisfaction.
Solution
Ovesto worked with the marketing team to create a new loyalty program designed to capture customer sales around different “touchpoints”: phases of the buying and post buying cycles. This interaction enabled visibility across the entire path to purchase and allowed for interaction post product purchases..
Result
The new loyalty program generated $449 million in incremental net sales in a single year. It delivered a 276% increase in repeat customer shopping visits and allowed a unique view of customer purchasing.
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At Ovesto, we do more than sell solutions, we solve business problems. We begin by going deep to truly understand what our clients need, exhausting the possibilities to get to the right approach. Ovesto provides organizations with the expertise and creative solutions to help you realize your full potential.
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